TikTok is introducing a fresh option that enables them to cut down on the volume of AI-made videos appearing in their timelines. This move comes as the service disclosed that it presently contains in excess of 1 thousand million AI-generated clips.
Trial and Implementation
This change is being tested over the next few weeks before a full-scale rollout. This development aligns with a increase in AI content, driven by new video-generation tools.
AI Proliferation Online
Recent reports that almost one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A large amount of this material is classified as low-quality AI content, a label for poor-quality, factory-style content that is frequently nonsensical or bizarre.
“We know from our community that many people enjoy content produced via AI tools, from AI artwork to educational videos, and we want to give people the ability to see more or less of that, based on their own choices,” said a company executive.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its app identified as AI-generated. In total, more than 100 m media items are added to the platform every day, making clips made by AI a relatively small percentage of its total content library.
User Control Features
Users will be able to decrease or raise the amount of AI-generated videos they watch by accessing the topic control feature in the platform and selecting the AI content topic. Additional categories that are already be adjusted under the tool include current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s rules mandate creators to label “realistic” AI-generated content, and it bans malicious deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Additionally, the app will now apply an artificially created label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This measure is intended to help prevent users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is also launching a $2 million educational fund for professionals and groups to develop educational content about responsible artificial intelligence. This project will benefit charitable organizations specializing in educating computer science.
Platform Protection
The video-sharing app has defended its content review process, amid controversy over proposals to cut jobs for hundreds of content moderators in Britain. It is set to eliminate a significant number of roles in its user protection division in London, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would continue to be important, but automated tools can protect employees by eliminating the most graphic content ahead of it is viewed by humans. The company announced a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with unsafe media as rapidly, which is where a lot of the machine support is really helping us work at speed.”
